total viewers
Across 1,184 published stories
CMENT, meet Kidst · Social Strategist × Creative Producer × Director
Story
meets strategy.
Strategy moves.
I'm Kidst Ayalew, a social strategist and creative producer turning cultural insight into stories that grow audiences, build community and generate revenue.
↓ See the proofThe receipts
Ideas are only
half the story.
I pair creative instinct with audience behaviour, platform knowledge and measurable outcomes.
combined audience
Shade Alert + No Shade
subscriber acquisitions
Generated through published stories
in one month
From a channel built from launch
Performance data from Shade Alert and No Shade content led and produced at PinkNews.
Selected case files
From a blank page
to an audience.
01
Creator · Creative Lead · Strategist
Shade Alert + No Shade
Created two distinct entertainment brands by pairing sharp cultural instinct with repeatable formats, recognisable editorial voices and performance-led optimisation.
Social IP built from launch
Audience strategyCreative directionRevenue growth
02
Writer · Director · Creative Producer
Father’s Day + Ask the Aunties
Directed talent and shaped story from the first idea through production and post: from an independent cinematic short to a repeatable studio talk-show format for a Black queer audience.
Narrative and format direction
DirectingStory developmentTalent direction
03
Commercial Producer · Director · Editor
B+A · Rock Sound · Disney+
Translated consumer insight and client briefs into films, interviews, social assets and campaign-ready edits, working across beauty, music and entertainment.
Branded and commercial craft
Branded contentClient collaborationProduction
04
Social Producer · Camera Supervisor
MTV · Brave Bison
Concepting, scripting, interview production, multi-camera supervision and fast-turnaround delivery for entertainment audiences and global brands.
Platform-native execution
Social videoCamera workflowsPost-production
Why CMENT
Beautiful work
should keep
moving.
CMENT already makes distinctive work where sport, art, fashion, music and culture meet.
I can help extend that thinking into platform-native social ecosystems: translating campaign ideas into repeatable formats, culturally relevant stories and audience strategies that create momentum between major productions.
I am applying through social, but I can contribute beyond the channel plan. I want to help make the work too: developing treatments, directing talent and bringing commercial ideas from brief through shoot and post.
01Find the social idea inside the campaign.
02Turn cultural signals into timely creative.
03Build formats audiences recognise and return to.
04Use performance to make the next idea sharper.
Also in the toolkit
ConceptingSocial strategyCreative productionShort-form videoTrend insightTalent directionTeam leadershipEditingClient collaboration
5+ years across PinkNews, MTV, Brave Bison, Rock Sound, Disney+ and B+A · Led creative and production workflows across a team of 20+ producers.
Selected clients & collaborators
AYALEW
Social strategist · Creative producer · Director
A social brain, in browser form
The scroll
is the brief.
Every tap is a decision. Every pause is feedback. I think about social as an experience: the hook earns attention, the story rewards it, and the format gives people a reason to return.